Traffic Diversion

Companies lose substantial revenues everyday online from those using their trademarks and even company names to steal traffic. Oftentimes, this is done to divert traffic to a competitor’s site. Learn about this practice and what can be done.


Stopping Others from Using Your Trademarks to Divert Traffic to Their Websites

Trademarks are powerful tools for almost every business. They help the public to identify your company and associate your products and services with your business. They can help your business stand out and assure the public that the products they buy come from you. But competitors and others can also try to use your trademark for their benefit. This whitepaper discusses some strategies you can use to prevent others from using your trademark and goodwill to divert traffic to their websites.